I wanted to build a brand not chasing trends, but rather focused on perfecting a consistent reliable offering. To build a brand with people and prices we could relate to; a brand that was accessible to us.
I am a new startup. My goal is to create well-designed men's clothing that is made to last, made with organic/sustainable materials, made in ethical factories, and well-priced.
Perhaps, there is another brand already out there and I had not look hard enough. Anyways, we'll see how far it goes. So get your popcorns ready, it's going to be a great show. I have a feeling it is going to be quick and hilarious though.